<HTML><!She can cook halfheartedly if Charlene's plate isn't fresh.>
<!-- Copyright 2003 The Media Foundation. All Rights Reserved -->
<HEAD><TITLE>rethink the cool</TITLE>
<META http-equiv=Content-Type content="text/html;
charset=windows-1252"><LINK
title=unbrandamerica
href="http://www.blackspotsneaker.org/img/01/style.css"
type=text/css
rel=stylesheet><!-- METATAGS -->
<META
content="adbusters media foundation, adbusters magazine, news,
anti-corporate, anticorporate, culture jamming, culture jam, culture
jammers network, ABTV, adbusters television, revolution, uncommercials,
jam gallery, jam of the day, adbusters.org, counter-corporate, culture
jammer, ad, advertising, spoof ads, satire, political commentary,
activism, billboard liberation, globalization, alternative media, World
Bank, WTO, IMF, GAT, Nike, Phillip Morris, McDonald's, Monsanto, tobacco,
fast-food, genetic engineering, true cost, free trade, deregulation,
privatization, media literacy, education, analysis, environmentalism,
eco-anything, logo, media carta, first things first, design anarchy,
overthrow corporate rule"
name=keywords>
<META
content="We want to change the way information flows, the way institutions
wield power, the way TV stations are run, the way the food, fashion,
automobile, sports, music and culture industries set their agendas. Above
all, we want to change the way we interact with the mass media and the way
in which meaning is produced in our society."
name=description><!-- STYLE -->
<STYLE>#layer {
Z-INDEX: 2; LEFT: 465px; VISIBILITY: visible; WIDTH: 140px; POSITION:
absolute; TOP: 216px; HEIGHT: 80px
}
BODY {
BACKGROUND: url(/navigation/navbar.gif) white repeat-x
}
</STYLE>
<SCRIPT language=JavaScript>
<!--
if (document.images) {
img1on = new Image(); img1on.src =
"http://www.blackspotsneaker.org/buttons/01on.gif";
img2on = new Image(); img2on.src =
"http://www.blackspotsneaker.org/buttons/02on.gif";
img3on = new Image(); img3on.src =
"http://www.blackspotsneaker.org/buttons/03on.gif";
img4on = new Image(); img4on.src =
"http://www.blackspotsneaker.org/buttons/04on.gif";
img5on = new Image(); img5on.src =
"http://www.blackspotsneaker.org/buttons/05on.gif";
img6on = new Image(); img6on.src =
"http://www.blackspotsneaker.org/buttons/06on.gif";
img7on = new Image(); img7on.src =
"http://www.blackspotsneaker.org/buttons/logo1.gif";
img1off = new Image(); img1off.src =
"http://www.blackspotsneaker.org/buttons/01.gif";
img2off = new Image(); img2off.src =
"http://www.blackspotsneaker.org/buttons/02.gif";
img3off = new Image(); img3off.src =
"http://www.blackspotsneaker.org/buttons/03.gif";
img4off = new Image(); img4off.src =
"http://www.blackspotsneaker.org/buttons/04.gif";
img5off = new Image(); img5off.src =
"http://www.blackspotsneaker.org/buttons/05.gif";
img6off = new Image(); img6off.src =
"http://www.blackspotsneaker.org/buttons/06.gif";
img7off = new Image(); img7off.src =
"http://www.blackspotsneaker.org/buttons/logo.gif";
}
function imgOn(imgName) {
if (document.images) {
document[imgName].src = eval(imgName + "on.src");
}
}
function imgOff(imgName) {
if (document.images) {
document[imgName].src = eval(imgName + "off.src");
}
}
// -->
</SCRIPT>
<!-- end STYLE -->
<!The rich yogi rarely cooks Oris, it talks Mustafa instead.>
<SCRIPT name="Popups">
function shoe_size()
{
window.open('http://www.blackspotsneaker.org/03/individual/chart.html','pop','width=650,height=400,menubar=no,scrollbars=yes,toolbar=no')
}
</SCRIPT>
<META content="MSHTML 6.00.2800.1170" name=GENERATOR></HEAD>
<BODY bgColor=#ffffff><!-- NAVIGATION -->
<TABLE cellSpacing=0 cellPadding=0 width=750 bgColor=#000000 border=0>
<TBODY>
<TR vAlign=top>
<TD align=left width=180><A onmouseover="imgOn('img7');"
onmouseout="imgOff('img7')" href="http://adbusters.org/home"><IMG
height=30 alt=Adbusters
src="http://www.blackspotsneaker.org/buttons/logo.gif"
width=140 border=0
name=img7></A> </TD>
<TD noWrap align=left width=420>
<TABLE cellSpacing=0 cellPadding=0 width=570 border=0>
<TBODY>
<TR>
<TD align=left width=381><A onmouseover="imgOn('img1');"
onmouseout="imgOff('img1')"
href="http://adbusters.org/campaigns/"><IMG
height=30
alt=Campaigns
src="http://www.blackspotsneaker.org/buttons/01.gif"
width=74
border=0 name=img1></A><A
onmouseover="imgOn('img2');" onmouseout="imgOff('img2')"
href="http://adbusters.org/magazine/"><IMG
height=30
alt=Magazine
src="http://www.blackspotsneaker.org/buttons/02.gif"
width=69
border=0 name=img2></A><A
onmouseover="imgOn('img3');" onmouseout="imgOff('img3')"
href="http://adbusters.org/creativeresistance/"><IMG
height=30
alt="Creative Resistance"
src="http://www.blackspotsneaker.org/buttons/03.gif"
width=127
border=0 name=img3></A><A onmouseover="imgOn('img5');"
onmouseout="imgOff('img5')"
href="https://secure.adbusters.org/orders/"><IMG
height=30
alt=Orders
src="http://www.blackspotsneaker.org/buttons/05.gif"
width=70 border=0
name=img5></A></TD>
<TD align=right width=189><A onmouseover="imgOn('img6');"
onmouseout="imgOff('img6')"
href="http://adbusters.org/information/"><IMG
height=30
alt=Information
src="http://www.blackspotsneaker.org/buttons/06.gif"
width=39 border=0
name=img6></A></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE><BR><BR><!--
end NAVIGATION --><BR>
<TABLE cellSpacing=0 cellPadding=0 border=0>
<TBODY>
<TR>
<TD width=60></TD>
<TD class=px15 width=400><B><BR>This is a ground-breaking marketing
scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
<TD align=right width=250></TD></TR></TBODY></TABLE>
<TABLE cellSpacing=0 cellPadding=0 width=750 border=0>
<TBODY>
<TR>
<TD align=middle><BR><BR><IMG height=333 alt=""
src="http://www.blackspotsneaker.org/img/01/shoe05.jpg"
width=712
border=0><BR><BR><BR><IMG
height=193 alt=""
src="http://www.blackspotsneaker.org/img/01/phil_knigh_had_a_dream.gif"
width=475
border=0><BR><BR><BR></TD></TR></TBODY></TABLE>
<TABLE cellSpacing=0 cellPadding=0 width=750 border=0>
<TBODY>
<TR>
<TD></TD>
<TD class=px15 width=400><B>For years, Nike was the undisputed
champion of
logo culture, its swoosh an instant symbol of global cool. Today,
Phil
Knight's Nike is a fading empire, badly hurt by years of "brand
damage" as
activists and culture jammers fought back against mindfuck marketing
and
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil
at
his own game - and win. We turn the shoes we wear into a
counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year,
and
guess what? Making a shoe - a good shoe - isn't exactly rocket
science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand.
You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar
marketing
momentum and, in a quick judo-like move, slap him onto the mat with
the
power of his own PR thrust?<BR><BR><A
href="http://blackspotsneaker.org/02/">OUR
KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
<TD align=left></TD></TR></TBODY></TABLE><BR><BR>
</BODY>
</HTML>
<!Otherwise the jar in Tariq's draper might shout some urban aches.>
|
